Events | BrandsIntel

Events

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Power of ideas

We strongly believe that innovative brand results come from the power of ideas.

Creative Ideation

Our ideas are grounded in thorough research, deep local insights, and they consistently deliver outstanding outcomes. Our approach involves crafting brand strategies that leverage your distinct market position while ensuring your brand promise shines through. Whether through signicant initiatives or small yet meaningful actions, we’re committed to fullling that promise.

Our mission revolves around aiding you, our valued client, in building enduring brands that inspire consumer loyalty. We commit to generating compelling ideas that align seamlessly with your brand’s essence and identity. Our actions always mirror our mission, prioritizing your benet every step of the way.

Brands Intel (BTL) agency, specialize in marketing activities that are targeted, measurable, and more focused on specic groups or individuals rather than mass audiences. Our collective work involves:

1. Direct Engagement

WE focus on direct engagement with consumers or target audiences through various promotional activities such as events, experiential marketing, product demonstrations in Consumer engagements. These efforts aim to create a personal connection with consumers and drive immediate action.

2. Targetted Marketing

We always focus on specifc segments of the market. We tailor our marketing strategies to reach niche audiences based on demographics, behaviors, interests, and other relevant factors.

3. Measurable Results

BTL activities are highly measurable, allowing our Agency and our clients to track the eectiveness of their campaigns more accurately. By utilizing metrics such as foot trac, sales conversions, customer feedback, and redemption rates, our agency are able to assess the impact of our marketing initiatives and make data-driven decisions for future campaigns.

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4. Brand Activation

Brand activation is a key focus area for us. It involves creating meaningful experiences that bring a brand to life and resonate with consumers on a personal level. Activation campaigns may include pop-up events, guerrilla marketing tactics, social media activations, and interactive installations designed to increase brand awareness, foster brand loyalty, and drive engagement.

5. Intergrated Marketing Approach

At our agency we often work in tandem with ATL agencies to deliver integrated marketing campaigns that leverage both above-the-line and below-the-line strategies. By combining the reach and awareness-building capabilities of ATL advertising with the targeted engagement and measurability of BTL tactics, we are able to create comprehensive marketing initiatives that deliver impactful results across multiple channels.

6. Creative Conceptualisation and Execution

Our agency is responsible for conceptualizing, designing, and executing innovative marketing campaigns that capture the attention of consumers and compel them to take action. This involves creativity, strategic planning, and meticulous attention to detail to ensure that campaigns are aligned with the client’s objectives and resonate with the target audience.

Our Previous Events

Brandsintel has a great insight into the Ethiopian Market Spanning across Telco, FMCG, banking and construction having executed many successful communications campaigns and programs over the last 12 years.